Blog

  • 27
    Nov
    Posted in:

    Windows facing busy streets offer businesses in Westchester County thousands of opportunities a day to reach potential clients.  Window graphics are an efficient, inexpensive way to enhance your brand and draw the attention of customers to the goods and services offered inside.  A well-designed and professionally produced and installed series…

  • 28
    Sep
    Posted in:

    Earlier this month, Gotham Signs and Graphics had the great privilege of fabricating and installing a custom post and panel sign for the Village of Larchmont located in Westchester County, NY.  The sign was installed on the corner of Chatsworth Avenue and The Boston Post Road.  It stands out and…

  • 25
    Aug
    Posted in:

    After finding us through networking with other businesses, QualiTest Group came to us for a sign that would look professional and be welcoming at their new office location. QualiTest is a company that designs and delivers QA and software testing solutions. The company focuses on the software that drives companies…

  • 18
    Aug
    Posted in:

    A three dimensional letter sign is one of the most common signage types for buildings and for good reason. They showcase the name and images of a brand without adding more design or installation work than other signage types. Even better, it is easy to make them in any font, which…

  • 11
    Aug
    Posted in:

    There is plenty of research on how a lobby sign can benefit a company. It promotes the image, adds more clarity to a brand image, serves as quick and easy promotion, and other related benefits. However, a lobby sign is just as important as the visitor walking in. When designing…

  • 07
    Aug
    Posted in:

    When creating a sign, you will have a lot of goals. From return on investment to communicating certain ideas and messages, the intent of signage is pretty clear from conception. However, when deciding those goals, a lot of the finer details can be missed. There are more subtle parts of…

  • 20
    Jul
    Posted in:

    Local businesses, in general, bring a lot to a community. They provide services and products specific to an area while also creating jobs and giving more pride to the area. A sign company is no different. When a sign company comes to an area, it means local businesses and even…

  • 13
    Jul
    Posted in:

    Window decals and graphics are a great way to add color to a window display for businesses of all types. However, the type of signage chosen can make an impact on how effective it is. With this type of signage, there is no one size fits all solution. Instead, the…

  • 07
    Jul
    Posted in:

    Building a strong brand for a business is important for every company but it is even more important for small businesses. Having the right image and tone can mean the difference between a customer choosing your store or one of the big chains. But what makes customers choose to shop…

  • 05
    Jul
    Posted in:

    Franchise ownership is becoming more popular. Between trying to escape the grind of a 9 to 5 job and retirees investing their money, more people than ever before are looking at the possibility of franchise ownership. However, before making the investment, there are a few important things to know and…