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Building a strong brand for a business is important for every company but it is even more important for small businesses. Having the right image and tone can mean the difference between a customer choosing your store or one of the big chains. But what makes customers choose to shop locally rather than going to those bigger stores?

It comes down to branding. There is a certain appeal and feeling a customer gets when they go to a locally owned, smaller shop or business. In many cases, there is a sense of community or they enjoy having the more personal experience. These are important factors to remember as you begin to build your own brand.

Building a brand is as simple as following a few simple tips and staying consistent.

Identify an Audience

Whether as a company or an individual person, it isn’t possible to be everything for everyone. To be successful as a business, it doesn’t take appealing to every demographic. Instead, building a brand to address the needs and wants of the audience that will be interested in your products and services is more beneficial to success.

Rather than an all-encompassing approach, be specific. Brands should be built around the everyday life and lifestyle of the consumer that is going to use them, such as gearing toward handymen for tools or parents for children’s learning tools.

Importance of a Mission Statement

While it may not appear everywhere or be well-known, a mission statement is still an integral part of a brand. This is because a mission statement is a clearly crafted idea of what your company not only does but also what it stands for. By defining that, producing a brand identity becomes easier. This is the statement that says why your company exists to begin with and what it aims to do.

Key Qualities and Benefits

Taking time to identify what it is you offer that other companies do not can create a focal point for your branding. For instance, many places sell holiday cards but if you have a one stop shop with personalized service, the focus is on the service you offer rather than the product itself. Understanding this makes it easier to put marketing efforts and your image on your unique offerings.

Branding can also be implemented into signage. Understanding your brand makes it easier for local sign shops to craft unique and grabbing signage for your business. Contact us today to find out how partnering with us can help.