Blog

Whether they are used for trade show exhibits or to advertise special in-store products, retractable banner stands are a favorite option for many retail marketers and exhibitors. They are popular for first-time as well as experienced trade show workers alike thanks to their easy setup, portability, and lightweight construction. The style and size options are seemingly endless when it comes to retractable banner stands. This can make it tough deciding which display solution is right for your purposes. Fortunately, Gotham Signs & Graphics has put together this guide to help you with your decision.

What to Look for in a Retractable Banner

You should take your style, display space, and budget into consideration when looking for the perfect custom retractable banner stands in Scarsdale NY. You want the size of your banner to be proportional to the available display space within your in-store promo area, trade show booth, or college fair exhibit. When your organization has a twenty-foot booth at a convention, you might consider buying an eye-catching retractable backdrop with a step-and-repeat banner featuring your company’s logo.

For small point-of-sale spots by your checkout in your retail store or eatery, compact table-top retractable displays are just the ticket. In crowded convention halls, you can get your information across with narrow base banner stands without taking up precious floor space. Is your event taking place indoors or out? Do you need banner stands that can stand up to potentially harsh weather? This is also important to consider when choosing a banner stand.

What Style of Banner Do You Need?

Next, you should think about your style. You must identify the voice of your brand and your main marketing message. For instance, if you are in a leisure or fashion industry, you can add a little pizzazz by adding colored end caps to wide base banner stands. More cutting-edge solutions are a must for tech firms.

You also have several alternatives to pick from when it comes to your banner material. Choose from the following:

• Fabric – Fabric banners are typically made of polyester. The graphics are applied using a dye sublimation printing technique, which features a large-format transfer print. The print is then inserted in a heat press for a vibrant and crisp finished look.
• Vinyl – To avoid curling along the edges, stay-flat vinyl is the perfect type of vinyl for retractable banners. Vinyl films are the most common solution for banners.
• Paper – Bond paper is not as heavy duty or thick as other banner materials. However, it is great for temporary campaigns, and you can pick from gloss or matte laminate.

How Much Do Banners Cost?

You probably have a budget you need to stick to. At Gotham Signs & Graphics, we know how to take your budgetary concerns and vision for your project and turn them into solutions you can afford. Though, you should remember that you may end up saving money in the long run when you pick a banner stand that can last you far into the future.

For a free quote on retractable banner stands in Scarsdale NY, contact our friendly professionals today.