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Having cohesive, well-branded vehicles can add an air of professionalism to a brand but only when done properly. Making all considerations right at the beginning of working on design can be overwhelming. However, following a few do’s and don’ts can take the guess work out of vehicle wrap design and put the marketing efforts into communicating your brand.

• Do size up the job ahead of time. This can be done effectively using photographs that depict all sides of the vehicle. Key measurements for a sign company include the sides, hood, rear, roof, and bumpers. This will help to scale the photographs taken.
• Do research what other companies have done in their designs. This can help boost your own creativity and give inspiration, and will also give a visual idea of what not to do. Plus, knowing what the competitors have done can help your vehicle stand out by avoiding more cliché designs.
• Do use bold color and font choices. The most effective vehicle wraps have large, exciting letters and graphics to grab attention and quickly communicate information. Other than in stopped traffic and when the vehicle is parked, passersby won’t have the opportunity to read a lot of text. Keeping to bold choices alleviates the issue.
• Do highlight your brand and message. These two factors should be the biggest points in Vehicle Wraps to make the biggest impact.

• Don’t rely solely on digital templates as they can be misleading.
• Don’t rush the design. Taking extra time can mean the difference between a good impact and a missed market. This can also save time in later redesigns.
• Don’t overcrowd the design. Keeping everything simple will let passersby get the message without overwhelming them with too much detail.
• Don’t get wrapped up in advertising details. It pays more to have Vehicle Wraps serve as informative billboards about the brand and highlight a website or social media account as opposed to trying to make a sale.

With these do’s and don’ts, creating a good Vehicle Wrap will be much easier. Keep in mind the colors, graphics, and call to action, and your Vehicle Wrap will pay for itself after a few months. If you are unsure of where to start, contact us at [email protected] or give us a call at 914-315-6120. Our team will give you a full rundown of how to get started on your project and how we can help.