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Vehicle wraps are an excellent way to promote your business no matter where you are.

However, many companies ignore the power of this modern form of advertising—or they use it improperly.

If you intend to use vehicle wraps, it is important to know the do’s and don’ts of doing so. Otherwise, you might not receive that ROI you were hoping for.

Do’s and Don’ts of Vehicle Wraps

Wrap advertising, which entirely or partially covers your vehicle with a custom-printed vinyl wrap, lets you promote your business on the go. To get the maximum benefit from it, you must follow the rules of wrap advertisements.

Do Use Measurements: Before ordering a wrap, size up your vehicle by taking measurements of the side, hood, rear and all bumpers. Then, take photographs of the vehicle from every angle. This helps the designer create an advertisement that appropriately suits your vehicle and does not waste valuable advertising space.

Do Use Bold Colors: A bold, colorful design is exciting and will get noticed. You want to create large graphics that people see and remember.

Don’t Crowd: Never overcrowd the design. While it should be colorful and artful, using too many letters or elements can take away from the message.

Don’t Overload with Copy: The purpose of vehicle wraps is to share your logo, brand and a contact number. However, advertisement copy is not something you should place on a car ad—unless it is a very short message.

Do Work with a Professional for Vehicle Wraps

Vehicle wraps are intricate and take the time to plan and properly design. Gotham Signs & Graphics can help you create a high-quality, high-impact vehicle wrap that helps people recognize your brand.

Learn more about our vehicle wraps or get a quote by calling us at 914-315-6120 or contact us online.