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In the business of connecting the public through digital media, Larchmont-Mamaroneck Community Television (LMC Media) operates out of 740 West Boston Post Road. In the process, it features original content from community producers, curated programming from public access communities, and municipal meetings. When the organization added a van to its fleet of vehicles, it contacted our sign shop to assist with the design, fabrication, and installation of van wraps in Mamaroneck, NY.
Gradient Color Changes Catch the Attention of Motorists and Pedestrians
We worked with LMC Media to design a setup that would underscore its niche while also providing information for connectivity. Our technicians were able to do this by developing a two-tone wrap that features several gradient color changes, which are pure eye candy.
Next, we focused our attention on the lettering, which we displayed with two different tones. Doing so is an excellent option for centering the eye first on the LMC Media name and secondly on online connection opportunities. We did not show the color differences for the back of the van but instead focused on the blue brand color and white lettering.
Now, the van gets attention whenever it is out on the road. It perfectly identifies the client’s name along with opportunities for the public to interact.
Who Orders Vehicle Graphics?
You do not have to operate a media company to appreciate the outreach potential that a wrapped van brings to the business. In fact, there are now plenty of business owners in all niches that use vehicles for advertising and branding. Examples include contractors, retailers, service providers, restaurateurs, and others.
What to Communicate with a Well-Designed Wrap
Wraps are not just for vans. They are also for trucks or cars. However, did you know that there are different messages you could send?
- Name recognition. In the case of LMC Media, the client wanted to boost name recognition. Doing so is easy when you display your brand colors and focus the attention of the consumer on the corporate persona. Frequently, these types of displays feature numerous ways for the customer to interact with the company.
- Product advertising. Another display option is a product advertisement. You often see this with restaurants and retailers. They highlight specific brands they represent or items they sell. By using vibrant colors and high-resolution images of the products, the consumer’s attention goes to the graphic first.
- Brand building. A large number of car, truck, or van wraps focuses on brand-building efforts. These might involve the creation of brand awareness or brand knowledge. Therefore, the design gives equal weight to the corporate persona and the niche explanation. Many wraps of this type feature menu lists of services.
Do You Need Van Wraps in Mamaroneck, NY?
Our sign shop can assist you with all aspects of the project. We handle the design, fabrication of the product, preparation of the vehicle’s surfaces, and installation. You will love the sleek lines and elegant displays that underscore your corporate information. Contact us today to start on the project!