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Are you opening a new location for your existing organization, moving to a new place, or just starting out? If so, it may be your first time buying exterior signs for your business. You probably wonder where to begin. Whether you choose us or not, Gotham Signs & Graphics wants your signage experience to be a positive one, so we have put together this buying guide for exterior signs in Westchester County.

Will My Sign Get Me a Good Return on Investment?

For most advertising budgets, exterior signage will get you a great ROI. This is because it works for you 24 hours a day, seven days a week. Your ROI will be based on how well your sign represents your enterprise, overall design, and the sign’s visibility. To ensure you get the best value for your money, consult with a signage expert and allow them to give you their recommendations based on their experience.

What Costs Are There to Finishing My Sign Project?

There may be additional work needed at your site to complete a signage project. This is why we perform a site survey and take measurements before providing an all-inclusive quote to our clients. For instance, you need to know if there is electrical wiring available and accessible or if you will need extra structure or blocking to install your sign.

If My Business’s Name Changes, Can the Sign Be Updated?

Do you want to incorporate your phone number, tenant names, or website directly on your sign? If this information could potentially change, consider having that part done as an insert panel, in vinyl, or as an overlay to allow for future revisions. Also, if you have a directory or multi-tenant marker, it needs to be simple to update. Post and panel signs or lightbox cabinets are great for this.

How Long Will My Sign Last?

This really depends on the materials we use. Though the sign industry has made many advances in recent years, there still isn’t an affordable substrate that will last forever. Yet, most organizations do not need a new sign or even repairs for over a decade. You can extend the life of your marker by keeping electrical components in working order, repairing vinyl, and cleaning your sign. We can help you with your maintenance needs.

What Is Your Experience Creating This Type of Sign?

You do not want a sign shop cutting their teeth on your signage project. Do not be afraid to ask to see examples of signs they have done of a similar style. At Gotham Signs & Graphics, we are upfront about our experience fabricating an array of outdoor signage.

What Is the Most Visible Location for My Sign?

The success of your sign project relies heavily on the visibility and location of your marker. A good sign company will be able to scout out the spot where your sign will be easily visible to the most traffic.

We will answer all of these questions and more when you contact our friendly experts for a free consultation on exterior signs in Westchester County.