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In about a week, most businesses will be putting their Halloween decorations and displays into storage and beginning the process of getting ready for holiday shopping. For many retailers, this is the “make or break” time of year: the holiday shopping season can be the difference between making a profit for the year and finishing with a loss.
Your window displays play an important role in driving your sales numbers. Whether you prefer wild, focused, serious, varied, simple, or playful, just about any image you want to project can be achieved with window displays in Scarsdale NY. To help you prepare for Black Friday and the subsequent shopping season, Gotham Signs & Graphics has put together these tips for creating an outstanding window display.
Try Telling a Story
Cohesiveness is key to any good display. “The holidays” is not specific enough of a theme to achieve a unified look, and without a focus, your window can look patched together. For instance, would you rather see a bunch of red and green presents next to a Christmas tree or a little boy in a red and green outfit opening presents that really excite him? Sure, the first example does fit the holiday theme, but the second one can create an emotional response that ties in with your products. You will keep shoppers engaged with both your product and the display by telling a story.
Have a Focal Point
The temptation to say anything and everything is always there when telling a story. But, it’s crucial not to overwhelm your viewers with a million places to look at once when you are working with the relatively small space of a window display. When you have a focal point that draws the attention of consumers instantly, you can avoid this. Going back to the example above, the look of excitement on the little boy’s face is what passersby will focus on.
Be Bold and Vibrant
Catching the eyes of shoppers is another key to a successful window display. It has now become commonplace for us all to spend most of our time looking at our iPods, Fitbits, phones, and other electronic devices. If you want to get people to put down their Facebook, Twitter, or Pokemon Go, you need a window display that is vibrant and bold. Heck, they may even take pictures of your displays and share them leading to more brand exposure.
Let Us Help with Your Window Display
The graphic designers at Gotham Signs & Graphics are skilled at making window displays in Scarsdale NY that really pop. We get a lot of requests for window graphics featuring season-appropriate images along with photographs of top-selling products. We also produce full-color banners and posters featuring the details of your sales and deals.
We believe that window displays should be a fun way to highlight your goods while showing off your business’s creativity, style, spirit, and brand. If you need help preparing for the holiday shopping rush, please consider contacting our friendly professionals today for a free quote and consultation.
