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According to a recent survey, 79 percent of impulse purchases are made in physical stores rather than on the Internet. The researchers also found that some of these impulse purchases can be for items that cost as much as $1,000 for families that make over $75,000 per year. What are you doing to take advantage of these loose purse strings? At Gotham Signs & Graphics, we can help you drive sales with retail store signs in Yonkers NY. Here are some popular options:
Promote Special Sales with Banners
Advertise your holiday or weekend specials by using vinyl banners that you can hang in your parking lot between two light poles. Mesh banner display your message while still allowing the wind to pass through. A standard vinyl material will work great for banners that you hang directly on your building’s façade. Banners are also a favorite inside of your shop. For instance, retractable banner stands can be placed anywhere and can feature any graphics you want. They are ideal for sharing images of your top-selling products or marketing loyalty programs.
Reel in Foot Traffic with Window Graphics
Pique interest in your store and its products and convert passersby into customers with window graphics. You can use these marketing tools to take advantage of your shop’s large storefront windows. Choose graphics and decals that co-brand your business with well-known manufacturers, pose questions to consumers that make your relevance to their shopping decisions clear, and that show off your products.
Force Pedestrians to Trip over Your Message
Well, we are not actually suggesting that you try to knock consumers over with signage. Instead, we recommend you use an A-frame sidewalk sign to put your branding directly in the path of shoppers to make your message unavoidable. This is an especially crucial step if your store is located in an area that gets a lot of pedestrian traffic. A-frame signs can feature your business’s name and logo along with a short sales message. Or, you can choose whiteboard or blackboard signs or markers that take inserts.
Show Your Products in Action with Posters
Depending on what items you sell, it may be helpful to make it easy for consumers to imagine themselves using your products. This can be true for washing machines, microwaves, television sets, bread makers, or anything else. You can show attractive, famous, or successful people using your goods with large full-color posters on your walls. You want it to appear as if your products are making people happier, fitter, or more productive. You might also use posters to recommend product pairings or to get people to make impulse purchases near your cash register.
Get Custom Retail Store Signs from Us
Discuss your next marketing campaign with the graphic designers at Gotham Signs & Graphics. We can help you convert shoppers into buyers, harness the power of signs to encourage impulse purchases, and reel in new customers. To get started, contact our friendly experts today for a free consultation on retail store signs in Yonkers NY.
