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Your customer has already come into your location, but now what? Most retail locations go off the rule that they have three seconds to catch the attention of a customer. Even if your exterior signs did their job, you still have to engage the customers that made their way into the retail space. With the following tips, you can make the most out of your space and use signage effectively to communicate with your potential and current customers.

Put the Focus on Customer Experience

Not every sign has to be about sales. Of course, a good sign will still lead to sales, but some signage should be focused more on the experience of the customer. These signs should make your retail space easy to navigate and properly educate customers on your sales, products, and other relevant information to their shopping experience.

Looking at your store with fresh eyes can help. Walk into your store and try to find what you need simply by using the signage rather than what you know about your store. This can help highlight the missing elements of your retail signage.

Placement is Key

The sign might as well not exist if it isn’t easy to see. The location of the sign should be intuitive to what they are looking for. For instance, if you need to help customers find the right aisle, the sign should be above the aisle. If you want a customer to know about a sale happening throughout the store, the sign should be visible when they walk in, or even from the street, to ensure they have the right knowledge while browsing.

Check Out Competitors

Customers choose the stores that are easiest to navigate, make information accessible, and have the best price. However, navigation might be the most important aspect. If they can’t find what they need, it doesn’t matter too much what the price would have been. Check out other local establishments and see what signage they have to make the experience easier on customers. Staying on top of the curve will help set you apart and ensure your customers aren’t walking out the door for an easier time.

Stay Simple in Signs

Overwhelming a customer with too much information can be as bad as not providing enough. A good rule of thumb is to write down the message you want to convey, then write it again in as few words as possible. Continue using this process until you have it boiled down to its simplest form.

Quality Over Quantity

Overwhelmingly, customers assume the quality of a sign is a reflection of the quality of goods and services offered by a company. This fact alone is the biggest reason these signs matter. They communicate how much you care, how communicative you are, and what quality you have to offer. Skimping out the few extra dollars can make your brand look cheaper without the customer ever seeing your products.

We put quality first but also understand the budget of a small business. Contact us today to see how we can get the most out of your marketing and signage budget.