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The last time we worked with the management team at the Peekskill Brewery Pizza & Beer, our sign shop was tasked with designing, producing, and installing an interior neon sign. When the team contacted our specialists this time, it requested brand-focused restaurant channel letters in Yorktown Heights, NY.
A Double Set of Channel Letters Provides a Strong Brand Impression
The first sign consists of the company’s logo that we made from large lower-case letters. It features red and white facings that illuminate from within. To mount the product, we installed these letters on a backer panel that we then placed on the textured wall surface.
The second sign spells out “Pizza & Beer,” highlighting the eatery’s niche and supporting brand awareness. We designed these smaller channel letters in all upper-case components. Moreover, their fronts are white. The installation did not require a panel because the client requested our installers to place the letters right above the entrance, where there is already a portion of the wall without the texture.
Visitors to the Jefferson Valley Mall cannot help but notice the company whenever entering the venue. Most importantly, since LED illumination is inexpensive, these letters now stand out day and night.
How to Use Channel Letters to Your Advantage
The channel letter building sign is excellent for amplifying the impression your brand color and font make. Because they display larger-than-life on your façade, they make it easy for the customer to connect your brand message to the corporate presence you maintain on your company’s website and via the sales collateral you might be sending out.
Making the strongest brand impression possible depends on the level of customization you select. It starts with creating a brand-centric display that relies heavily on the corporate color palette. Bold colors attract the attention of passersby and make a memorable impression.
Next, consider the illumination style. The majority of channel letter signs use front-lit faces. The resulting look is practical, stylish, and functional at highlighting the brand color. Reverse-lit channel letters create a halo that envelops each style element. It is a fitting choice for upscale venues and where chic and sophistication are part of the brand identity.
By the way, remember that you do not have to limit yourself to the use of white LEDs. Many clients have had an excellent result with including colorful LEDs or alternating hues. Of course, you could always take a page from the Peekskill Brewery Pizza & Beer’s playbook and install two or more channel letter signs on the façade.
We Help Clients with Designing, Producing, and Installing Restaurant Channel Letters in Yorktown Heights, NY
Where are you located? Do you have to compete with eateries that are on the same block? Maybe you are part of a food court where you are practically rubbing elbows with the competition. Illuminated signage has never been more critical. Similarly, featuring your corporate persona right on the façade is necessary to bring guests in.
Work with our specialists on the letters’ design, discuss the various installation options, and talk about the color play you want to feature. Contact us today!
